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1. The Dawn of a New Search Era: Understanding GEO The landscape of search engines is rapidly evolving, driven by the rise of generative AI. Traditional SEO focused on keywords and backlinks, but with AI-powered search results like Google's AI Overviews, a new paradigm has emerged: Generative Engine Optimization (GEO) . GEO is about optimizing your content not just for search engines, but for the generative AI models that power them, ensuring your information is directly used

GEO optimizes content for generative AI search engines, helping AI understand and leverage it.

Master SEO and GEO with DECA to significantly boost your Fiverr earnings in the evolving AI search landscape